If you are recruiting inside an organization +LinkedIn might have seemed like the answer to your recruitment problems just like +Monster.com looked the answer 12 years ago. But some things don't change. No matter how many people I know through Linkedin, (my 1st degree connections are now in the many thousands) a shout out there doesn't work for senior searches for three reasons:
1. Unemployed people and junior people respond to shout outs
If you want strong senior talent, you have to know where they are and you have to actively seek them out. They are busy working somewhere and while they may be open to a new challenge, they are not going to put their name out to HR departments all over town in most cases.You need to locate them and understand them.
2. Check-lists don't work with senior talent
A check-list of skills works well for delivery role jobs. Do you need a social media analyst who can use Radian6? Someone who can use InDesign to make you better presentations?Then you can hire someone to troll around and find someone who matches a list of criteria or post a job and see what comes back. Senior talent don't conform to check lists of skill lists. Innovative talent is even less linear. Where they worked, what they accomplished in that time, the range of experience they've developed by working across a range of brands, target audiences and media situations, is what you can use as indicators before meeting someone.
3. Senior talent needs to be attracted to a new role
Talented marketers don't make a move to do what they've just done. This means you need to make a leap in judgement to even locate who you could attract to the role. If you go looking for people who are currently doing a very similar job, you will only attract people in fear for their current role, or people without the talent to go onto a new challenge. Recognizing what kinds of experiences would make someone an interesting candidate for a new challenge both from the organization's standpoint, and from the candidate's standpoint it the trick to senior recruitment.
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